M.A.P. = Minimum Advertised Price

What is MAP Pricing?

MAP stands for Minimum Advertised Price. 

This price is established by the manufacturer or US-based distributor as the minimum price allowed in advertising.

In a nutshell, we can't display a price on our website for less than this set amount, but we can sell it to you for less.  This is why we require you to place the item in your Shopping Cart before you see a price.